Name of Record

record · c_9bur8a3d · v3

Historical record

William Entenmann Jr.

Second-generation head of the Entenmann's bakery

Bay Shore, New York · Fresh as of · Archival demonstration · Maintained by Name of Record

Summary

William Charles Entenmann Jr. (1903–1951) was the second-generation head of the Entenmann's bakery in Bay Shore, New York — son of founder William Entenmann — who managed the bakery through its home-delivery era, when bread routes reached about thirty and Frank Sinatra was a weekly customer. He married Martha Clara Schneider in 1925 and died in 1951; it was after his death that Martha and their sons shifted the company from bread and home delivery toward cakes, pastries, and supermarket distribution.

Focus areas: Baking · Family business · Long Island

At a glance

Field
Baking · Family business
Location
Bay Shore, New York

About the supermarket era

The supermarket-era packaged-dessert business is sometimes attributed to William Entenmann Jr. He ran the earlier home-delivery bakery and died in 1951; it was Martha and the sons who led the post-1951 shift to cakes, pastries, and supermarket distribution, and the see-through cake box dates to 1959 — after his death.

References · in priority order

  1. Wikipedia: Charles E. Entenmannen.wikipedia.org/wiki/Charles_E._Entenmann
  2. Los Angeles Times obituary of Martha Entenmannwww.latimes.com/archives/la-xpm-1996-10-04-mn-5…

Sources

  • Charles E. Entenmann's biography identifies his father as William Charles Entenmann Jr. (1903-1951), married to Martha Clara Schneider, with sons including Charles.Wikipedia
  • Encyclopedia.com says Martha Schneider married William Entenmann Jr. in 1925; he managed the Bay Shore bakery and died in 1951.Encyclopedia.com
  • The Los Angeles Times obituary for Martha Entenmann independently says she married William Entenmann Jr., son of the founder, and took a larger role after his 1951 death.Los Angeles Times
  • Entenmann's brand history says home delivery reached about 30 routes by the time William Jr. took over, and that Frank Sinatra was a weekly customer during his tenure.Wikipedia
  • After William Jr. died, Martha and the sons shifted away from bread/home delivery toward cakes, pies, pastries, and supermarket distribution.Los Angeles Times
  • In 1959, the Entenmann family introduced the 'see-through' cake boxWikipedia

Disambiguation

This record is about the second-generation head of the bakery (1903–1951), not his father William Entenmann, the founder.